Diaa Allam, a local calligrapher and live art performer based in the UAE, has captivated audiences with his mesmerizing integration of Arab Calligraphy in daily life and contemporary art. With a passion for calligraphy since an early age, Allam embarked on his artistic journey in 2011 when he created a book of 40 calligraphy designs to commemorate the 40th national day of the UAE. Since then, he has continuously pushed the boundaries of traditional calligraphy by merging it with modern graffiti, giving birth to his unique style known as “calligraffiti.”
Self-taught in the basics of Arabic calligraphy, Allam fearlessly blended this traditional art form with abstract expressions, incorporating elements of graffiti into his work. The combination of calligraphy and graffiti, or calligraffiti, resonated deeply with Allam, as he believed it brought art closer to people and encouraged interaction. His live art performances allow him to connect directly with viewers and foster a greater connection between them and his art.
Diaa Allam’s artistic endeavors go beyond his personal creations. He is the founder of “Naht Designs,” the first Emirati brand specializing in Arabic calligraphy fashion and lifestyle. Through this brand, he seamlessly integrates Arabic calligraphy into contemporary modern art, allowing individuals to embrace the beauty and elegance of this traditional script in their daily lives.
As a curator of the Ajman Murals project and a winner of Al Dar Arabic Calligraphy Art Competition, Allam continues to make significant contributions to the art scene in the UAE. His deep-rooted connection to his homeland inspires his artwork, and his talent as an Urban Planner and Landscape Architect adds another dimension to his creative vision.
For over five years, Diaa Allam has specialized in optical illusion Arabic calligraphy artworks, utilizing letters, shapes, and layers to deliver innovative and creative expressions of this ancient script. His artworks challenge perceptions and engage viewers through their mesmerizing depth and visual impact.
In early 2021, Allam embraced the emerging world of NFTs (non-fungible tokens), becoming one of the pioneers in the region’s NFT industry. Always embracing new possibilities, he leverages this technology to further expand the reach and impact of his art, enabling a global audience to connect with his exceptional work.
Allam’s storytelling abilities shine through his outstanding artistry. Each artwork carries a meaningful message, inviting viewers to delve into the layers of his creations and uncover the stories they tell. An exhibition he held titled, “Layers,” showcased a collection of 3D calligraphy artworks, masterfully employing geometric shapes to deliver unique optical illusions infused with profound messages.
Diaa Allam continues to push artistic boundaries, bringing Arabic calligraphy to the forefront of contemporary art. Through his innovative approach, he bridges the gap between tradition and modernity, inviting viewers to explore the intricate beauty of Arabic calligraphy in a new light. With his outstanding talent and unwavering passion, Allam’s art will undoubtedly leave a lasting impact on the art world and the hearts of those who encounter it.
