Doublet, the Tokyo-based fashion label, has unveiled its new lookbook for the Spring/Summer 2025 collection, maintaining the brand’s playful, rebellious aesthetic. To celebrate the release of this exciting collection, Doublet has also launched a special pop-up shop at Shinjuku’s Isetan department store, allowing fans and fashion enthusiasts to experience the pieces in person.
A Playful Take on High-School Aesthetics
The SS25 collection, first shown at Paris Fashion Week in June, embraces the idea of “never taking itself too seriously.” Featuring a reimagined, high-school-inspired look, the collection balances wearable pieces with the brand’s signature tongue-in-cheek elements and subcultural references. Highlights include the Spiver football jersey, a cheerleader uniform-inspired cropped top, an oversized Gakuran blazer, and a badge-emblazoned leather jacket paired with matching pants. Lace-up sneakers featuring spike embellishments complete the look.
Tokyo Pop-up with Japanese Idol Theme
To further showcase the collection, the Tokyo pop-up shop brings a unique Japanese idol theme to life. Mannequins dressed as die-hard fans are posed in exaggerated formations, enhancing the pop-up’s dynamic atmosphere. The event will be available at Isetan Shinjuku until February 18.
Event Details
The Doublet SS25 “IDOL” pop-up is located at:
Isetan Shinjuku 3F West Park / Promotion
Shinjuku, Tokyo, 160-0022 Japan