Dubai Basketball has officially announced its partnership with City Walk, naming the vibrant urban destination as its official supporting partner. This collaboration extends the game day excitement beyond the court, bringing an unmatched fan experience to one of Dubai’s most dynamic locations. Situated in the heart of the city and home to the iconic Coca-Cola Arena, City Walk will play a central role in enhancing the basketball community’s connection to the team.
The partnership will span the remainder of the current season, culminating in the highly anticipated playoffs and extending into the 2025/26 calendar. With its wide range of interactive activations and special game-day offers, City Walk is set to become the epicentre of game-day energy, offering something for every type of basketball fan.
Creating Unforgettable Fan Moments
Dejan Kamenjašević, General Manager of Dubai Basketball, expressed his excitement about the collaboration: “We are thrilled to welcome City Walk as Dubai Basketball’s official supporting partner. This partnership is a fantastic opportunity for us to bring our growing fan base together. As we approach the playoffs, we anticipate a surge in fans and are excited to transform City Walk into a vibrant hub for supporters to celebrate the game.”
A Community-Driven Partnership
Nada Rabah, General Manager of City Walk, echoed the enthusiasm: “Becoming an official partner of Dubai Basketball is an exciting moment for us. City Walk is proud to offer a space that embodies the spirit of the sport and the passion of its fans. With its focus on wellness, fitness, and athleisure, City Walk perfectly complements the values of Dubai Basketball. The partnership reinforces our commitment to sports, lifestyle, and bringing people together in one of the city’s most dynamic destinations.”
City Walk’s already thriving community, which values an active and social lifestyle, aligns perfectly with the energy of Dubai Basketball. The venue offers a unique blend of family-friendly spaces, alfresco dining, nightlife, and wellness offerings, making it an ideal setting for fans to gather before or after the game.
A New Standard in Immersive Fan Engagement
This new partnership further establishes Dubai’s reputation as a premier destination for world-class sports and entertainment. It sets a fresh standard for immersive fan engagement, enhancing the overall experience of basketball fans in the region. The collaboration underscores the rapid growth of basketball in the UAE while celebrating the importance of creating memorable experiences for fans.
As Dubai Basketball prepares for upcoming matchups against top European teams, fans are encouraged to elevate their game day by visiting City Walk, where they can enjoy exclusive offers and a range of exciting activations.
For more details, visit www.citywalk.ae or follow @CityWalkDubai and @DubaiBasketball on social media.