Ducati has unveiled a striking tribute to Italy’s Renaissance legacy during last month’s Italian Grand Prix at the Mugello Circuit. The brand introduced a special livery and racing suit for its Desmosedici GP bikes, inspired by two iconic figures of the 14th–16th century Renaissance: Leonardo da Vinci and Niccolò Machiavelli.
The unique design celebrates the harmony between art and science—a principle deeply rooted in Ducati’s philosophy—and pays homage to Italy’s cultural heritage. The initiative explores the duality of the Renaissance, showcasing the genius of da Vinci and the strategic cunning of Machiavelli through symbolic visual storytelling.
Art meets racing in a tribute to Italian legacy
Leonardo’s “Ancient Captain” drawing features prominently on the special livery, while Ducati worked with historian Marcello Simonetta, who added depth with a quote from Machiavelli’s The Prince:
“One must therefore be a fox to recognize snares, and a lion to frighten wolves.”
These two animals—the fox and the lion—are visualised in designer Aldo Drudi’s livery concept, evoking the idea of the modern-day knight and their motorised steed. Ducati riders Francesco Bagnaia (#63) and Marc Márquez (#93) embody the theme in custom armour-like racing suits, mirroring the intensity and elegance of Renaissance warriors.
Florence sets the stage for Ducati’s Renaissance campaign
The campaign was filmed in Florence, often referred to as the “cradle of the Renaissance.” Set against the city’s iconic backdrops—including Piazza della Signoria, Palazzo Vecchio, and the Stibbert Museum—the visuals celebrate the intersection of Italian history, design, and motorsport excellence.
By blending Ducati’s racing innovation with Renaissance artistry, the tribute not only honours Italian culture but also pushes the boundaries of storytelling in motorsport branding.