Brazilian design studio Estúdio Campana has completed a Tiffany & Co pop-up store inside São Paulo’s JK Iguatemi Mall, using a sculptural woven facade to reinterpret the luxury jewellery brand’s visual identity.
Located on the mall’s ground floor, the temporary retail space is enclosed by an undulating, wicker-style skin in Tiffany & Co.’s signature blue. Meanwhile, horizontal tan streaks run through the surface, creating a textured contrast across the storefront.
Woven facade creates an immersive retail environment
The long facade is almost entirely covered in the woven material. However, the surface parts at the centre reveal Tiffany & Co’s illuminated logo, which sits against a beige stone backdrop.
At the entrance, the blue facade folds around an arched doorway. In addition, the folded material accommodates concealed cove lighting, creating a softly illuminated threshold into the retail space.
Tiffany & Co.’s new pop-up store at JK Iguatemi in São Paulo features a sculptural woven wicker façade in Tiffany Blue, designed in collaboration with Brazilian design studio Estúdio Campana and inspired by the movement of ocean waves. 
Tiffany & Co.’s new pop-up store at JK Iguatemi in São Paulo features a sculptural woven wicker façade in Tiffany Blue, designed in collaboration with Brazilian design studio Estúdio Campana and inspired by the movement of ocean waves. 
Tiffany & Co.’s new pop-up store at JK Iguatemi in São Paulo features a sculptural woven wicker façade in Tiffany Blue, designed in collaboration with Brazilian design studio Estúdio Campana and inspired by the movement of ocean waves.
“After the success of the store at Shopping Iguatemi last year, we had the opportunity to reinterpret the original concept into a more intimate format, like a woven jewellery box that visitors can step into and immerse themselves in the brand’s dreamlike universe,” said Humberto Campana.
The treatment continues at the rear of the store, where another arch frames a semi-private consultation area. Therefore, the woven exterior becomes both an architectural surface and a device for defining different areas within the compact retail setting.
Inside, neutral beige walls and carpeting provide a restrained backdrop. As a result, Tiffany & Co’s distinctive blue becomes the dominant visual accent throughout the space.
Blue swirling patterns appear on customer seating, while the same colour frames wall-mounted mirrors. Meanwhile, Tiffany & Co products are displayed in glass vitrines positioned on metal-framed bases around tambour panelling.
Estúdio Campana extends its retail design language
The studio also designed a chair and two mirrors from its Sushi Collection for the project. Additionally, it created custom synthetic-wicker stools whose manually woven elements echo the facade.
The collaboration follows Estúdio Campana’s design for a Tiffany & Co flagship store at another Iguatemi mall in São Paulo last year. Thus, the pop-up develops the earlier concept at a smaller scale while retaining its emphasis on tactile materials and sculptural forms.
Tiffany & Co has recently collaborated with prominent architects and designers on several international retail projects. For example, MVRDV draped a glass veil around its Beijing flagship, while Jun Aoki used curving glass panels for the brand’s store in Ginza, Tokyo.
Estúdio Campana was founded by Humberto and his brother Fernando, who died in 2022. Subsequently, Humberto presented his first solo design collection since his brother’s death at the New York gallery Friedman Benda in 2024.
The studio has also expanded its work beyond furniture and interiors. In 2024, it created a park near São Paulo featuring pavilions made with live plants on land once farmed by the founders’ grandfather.
With its woven facade, tactile detailing, and controlled palette, the Tiffany & Co pop-up demonstrates how contemporary retail design can translate a luxury brand’s identity into an architectural experience.
