Dubai’s prominent luxury fashion retailer, Etoile Group, has significantly broadened its presence in the Gulf region, opening 11 new high-end boutiques in the first half of 2024. This expansion spans the UAE, Saudi Arabia, Kuwait, and Bahrain, reflecting the company’s ambitious growth strategy.
The new openings feature renowned brands including Etoile La Boutique, Aquazzura, Tod’s, Etro, and Chanel. Key highlights of this expansion include the relocation and reopening of Etoile La Boutique at Abu Dhabi’s The Galleria Mall in March, and new Aquazzura stores in Dubai and Bahrain.
The move aligns with Etoile Group’s vision for 2024, which emphasizes not only an increased physical footprint but also a commitment to enhancing the luxury shopping experience. “Our goal extends beyond opening new stores,” said Ingie Chalhoub, founder and president of Etoile Group. “We aim to elevate every aspect of the shopping experience by creating cultural hubs where art, fashion, and sophistication converge.”
The expansion also includes the debut of Etro’s new boutique concept at Dubai Mall, featuring an art gallery with international artwork. New Chanel boutiques have been introduced in Bahrain and Kuwait, further solidifying Etoile’s footprint in the region.
Looking ahead, Etoile Group plans to double its revenue and workforce over the next five years, alongside forging new partnerships to further enhance its luxury offerings. “This expansion is a significant step in our mission to redefine luxury retail in the region,” noted Samer Khouri, managing director of Etoile Group.
This latest growth initiative underscores Etoile Group’s ongoing commitment to setting new standards in luxury retail, combining high-end fashion with immersive shopping experiences across the Gulf.