Flormar, a skincare and makeup brand founded in Milan and headquartered in Turkiye, is set to triple its retail footprint in Saudi Arabia within the next 4-5 years. This decision aligns with the Kingdom’s booming beauty market, characterized by double-digit growth
CEO Matthieu Gomart stated:
“The beauty market in Saudi Arabia is dynamic and exciting, with significant demand for innovative, high-quality, and affordable products.”
Flormar’s clean, vegan formulations and focus on “skinification”—adding skincare benefits to makeup—have resonated well with Saudi consumers. Partnerships with local retailers and expanded e-commerce channels are key to their growth strategy.