After being nominated in 32 categories, the UAE Government Media Office received 16 honors at the Dubai Lynx International Creative Awards 2022. The awards and nominations honor the Office’s creativity and originality in six major media campaigns designed to highlight some of the most significant programmers and initiatives introduced in the previous year.
The 100 Million Meals campaign, the world’s largest of its kind, supported communities in need in 47 countries; the Emirates Mars Mission project Hope Probe,’ which successfully orbited Mars; and the World’s Coolest Winter campaign, which sought to highlight the UAE’s world-class tourism attractions.
The awards honor the best creative works in the fields of media and communications in the Middle East and North Africa. Out of a total of 32 individual nominations across all categories, the UAE Government Media Office received two Grand Prix, four Gold, six Silver, and four Bronze at the celebration on March 16.
The winners were chosen by the award’s judging committees, which were made up of international professionals and specialists in the creative industries, after a thorough review process that considered many factors such as insight and idea, strategy and targeting, execution, and impact and results.