The grand opening of FTV Dubai took place January 16, 2025, at the Voco Hotel, marking a new milestone in Dubai’s luxury hospitality scene. The glittering event featured mesmerizing performances by dancers, singers, and a DJ, and welcomed high-profile and VIP guests. Notable attendees included Michael Adam, Founder of Fashion TV; Benoît Lamonerie, CEO of 111 Management; and Fashion TV representative Badal Saboo. Esteemed owners Parvez Rupani, Gurinder Bedu & Son Gagan, and Hamdaan joined the celebrations to commemorate this landmark achievement.
Located on the first floor of the Voco Hotel, FTV Dubai blends the global glamour of Fashion TV with the refinement of a Parisian-inspired fashion brand, offering a unique destination for luxury, style, and entertainment. Operated by the renowned 111 Management, this venue sets a new benchmark for opulent dining and nightlife.
Michael Adam, Founder of Fashion TV, expressed his excitement: “The opening of our first branded Restaurant & Club in Dubai is a momentous occasion for Fashion TV as we continue to expand our visibility across the UAE, spanning Real Estate with partners like Danube, Sports City, and Marjaan RAK. Our partnership with Parvez Rupani encompasses Hospitality, Real Estate, and Lifestyle, and we eagerly look forward to the launch of more Fashion TV locations under his leadership. We’re thrilled to have 111 Management as our appointed operator, bringing their unmatched expertise to this venture. I’d also like to express my gratitude to Badal Saboo, Fashion TV’s representative, for his invaluable contributions.”
Parvez Rupani, Co-Owner, highlighted the significance of this venture: “This marks our exciting entry into the Hospitality sector with diverse formats, including the award-winning Indian fine dining concept Atrangi by Ritu Dalmia and Bistro Arabia by Fashion TV, offering Arabic Fusion. As we scout locations for additional FTV Restaurants & Clubs, this collaboration showcases the convergence of three icons: Fashion TV, 111 Management, and IHG, an iconic hotel brand. I’d like to thank Michael Adam for making the effort to attend our soft opening despite his health challenges—a testament to his commitment to the brand and our partnership.”
Benoît Lamonerie, CEO of 111 Management, commented: “We are honored to operate the first-ever FTV Restaurant & Club, which enriches the diverse portfolio of 111 Management. This is a remarkable opportunity to work alongside Michael Adam, the founder of an iconic global brand, and to bring to Dubai its first Parisian-inspired fashion brand in a restaurant and club concept. On behalf of the entire team, I extend my gratitude to Parvez and Michael Adam for entrusting 111 Management with this venture. Other venues in the portfolio of 111 Management include African Queen, Kaspia, Beefbar, Terra Solis, and more.”
FTV Dubai showcases a lavish interior featuring bespoke branded furniture, exquisite cutlery, and a glamorous LED tunnel, creating an extraordinary ambiance. Guests can indulge in a carefully curated menu by a world-class chef, an exclusive VIP area, a stunning terrace, and premium sheesha offerings. The venue also offers private parking and a dedicated VIP entrance for seamless access.
Currently celebrated as a nightlife hotspot, FTV Dubai plans to expand its offerings to include a luxurious lunch service, further cementing its position as a premier day-to-night destination in Dubai.