Located on the first floor of the Voco Hotel, FTV Dubai blends the global glamour of Fashion TV with the refinement of a Parisian-inspired fashion brand, offering a unique destination for luxury, style, and entertainment. Operated by the renowned 111 Management, this venue sets a new benchmark for opulent dining and nightlife experiences.
Michael Adam, Founder of Fashion TV, expressed his excitement: “The opening of our first branded Restaurant & Club in Dubai is a momentous occasion for Fashion TV as we continue to expand our visibility across the UAE, spanning Real Estate with partners like Danube, Sports City, and Marjaan RAK. Our partnership with Parvez Rupani encompasses Hospitality, Real Estate, and Lifestyle, and we eagerly look forward to the launch of more Fashion TV locations under his leadership. We’re thrilled to have 111 Management as our appointed operator, bringing their unmatched expertise to this venture. I’d also like to express my gratitude to Badal Saboo, Global Director and Business Development representative from Fashion TV, who has extended Fashion TV’s brand equity across luxury, fashion, real estate, hospitality, wellness, and events through brand licensing and franchising.”
Parvez Rupani, visionary leader and Fashion TV partner, highlighted the significance of this venture: “This marks our exciting entry into the Hospitality sector with diverse formats, including the award-winning Indian fine dining concept Atrangi by Ritu Dalmia and Bistro Arabia by Fashion TV, offering Arabic Fusion. As we scout locations for additional FTV Restaurants & Clubs, this collaboration showcases the convergence of three icons: Fashion TV, 111 Management, and IHG, an iconic hotel brand. I’d like to thank Michael Adam for making the effort to attend our soft opening despite his health challenges—a testament to his commitment to the brand and our partnership.”
Benoît Lamonerie, CEO of 111 Management, commented: “We are honored to operate the first-ever FTV Restaurant & Club, which enriches the diverse portfolio of 111 Management. This is a remarkable opportunity to work alongside Michael Adam, the founder of an iconic global brand, and to bring to Dubai its first Parisian-inspired fashion brand in a restaurant and club concept. On behalf of the entire team, I extend my gratitude to Parvez and Michael Adam for entrusting 111 Management with this venture. Other venues in the portfolio of 111 Management include African Queen, Kaspia, Beefbar, Terra Solis, and more.”
A New Icon of Luxury in Dubai The FTV Restaurant & Club boasts an extraordinary ambiance defined by:
- Opulent Décor: Lavish interiors adorned with bespoke branded furniture, exquisite cutlery, and a glamorous LED tunnel.
- Gastronomic Excellence: A carefully curated menu featuring signature dishes by a world-class chef.
- Elevated Experiences: An exclusive VIP area, a stunning terrace, and a rich variety of sheesha offerings.
- Convenient Luxury: Private parking and a dedicated entrance for VIPs, ensuring seamless access for distinguished guests.
- Day-to-Night Appeal: While currently a nightlife hotspot, plans are underway to open for lunch, offering a versatile dining experience.
The grand opening was a star-studded affair, with performances by dancers, singers, and a DJ, as well as appearances by high-profile and VIP guests. Notable attendees included Michael Adam, Benoît Lamonerie, Badal Saboo, and the esteemed owners—who together celebrated this landmark achievement in Dubai’s hospitality scene.