Gentle Monster has unveiled its latest collaboration with iconic toy brand Bratz, presenting the Pocket Collection — a striking set of 21 unique eyewear designs inspired by Y2K style and playful innovation. The launch also includes a special edition Bratz doll, adding an extra layer of nostalgia and fun.
This collaboration celebrates both brands’ shared passion for bold self-expression and cutting-edge fashion. Gentle Monster’s contemporary aesthetic meets Bratz’s signature youthful spirit in this exclusive range of foldable frames. Each piece transforms from compact, pocket-sized forms into full-sized sunglasses or optical glasses, perfectly blending style with practicality.
A Playful, Futuristic Twist on Signature Styles
The collection offers a variety of styles, from classic cat-eye sunglasses to sleek, minimal optical frames. Gentle Monster’s signature futuristic silhouettes get a fun, Y2K-inspired makeover with vibrant colours and unexpected shapes. Every pair carries the unmistakable “Bratz treatment,” ensuring a youthful edge that stands out.
To mark the collaboration, Gentle Monster launched pop-up experiences in key cities including Los Angeles, Seoul, Shanghai, and Bangkok. Visitors can explore immersive installations featuring monumental Bratz doll sculptures. The Los Angeles pop-up even offers gourmet treats from Nudake’s Microissants and Maru Coffee’s Creamtop, adding to the surreal atmosphere.
Campaign and Availability
The campaign stars Karina of Aespa, who embodies the collaboration’s daring and whimsical vibe. Together with the Bratz dolls, she creates an otherworldly visual story that bridges fashion and fantasy.
The Pocket Collection will be available for purchase online starting May 29 at 10 p.m. EST, offering fans worldwide the chance to own these unique foldable frames and the special Bratz doll.