Argentine model Georgina Rodriguez, known for her ties to Saudi Arabia, has been announced as the face of Guess’s holiday campaign for 2024. The highly anticipated collection is set to launch this month and features an extensive array of footwear, including high heels and boots, alongside ready-to-wear apparel, outerwear, and fashionable accessories.
Rodriguez, a prominent figure for Guess, was captured by the brand’s long-time photographer Nima Benati, who highlighted a variety of looks from the upcoming holiday line.
In one striking image, she reclined gracefully on a sofa, dressed in a nude mini-dress adorned with diamonds. In another ensemble, she showcased a satin animal-print dress layered with a fluffy pink coat and nude heels, all complemented by a vibrant red handbag. Additionally, she was photographed in a chic long camel coat cinched at the waist, paired with matching snakeskin boots and a stylish handbag.
Another highlight of her photoshoot featured Rodriguez in a stunning deep red knit dress, accessorized with knee-high boots and a coordinating red handbag.
Black-and-white photographs also portrayed her in a denim jumpsuit teamed with pointed-toe heels.
Creative Director Paul Marciano spoke highly of their collaborative relationship, stating, “Georgina perfectly embodies the spirit of the Guess woman — her beauty, confidence, and elegance make her the ideal face of our brand. Working with her over the years has been a wonderful experience, and this new campaign brings her iconic look and the essence of the brand to the forefront once again.”
Expressing her excitement, Rodriguez remarked, “I was delighted when Guess asked me to be the face of the Holiday campaign. It is truly an honor to be part of the Guess family, and I am absolutely thrilled for the wonderful opportunity to be a Guess Girl again.”
Recently, Rodriguez was in Paris attending high-profile fashion shows, including those by Messika and Vetements. At the Messika show, she wore a glamorous off-the-shoulder silver dress featuring a metallic sheen and subtle draping at the bust, which she complemented with silver pointed-toe heels, a dazzling diamond necklace, and matching earrings.
At the Vetements show, Rodriguez donned a sleek black velvet mini dress with off-the-shoulder details, paired with sheer black tights and classic stiletto heels. She accentuated her look with a bold diamond necklace and matching earrings, finishing her hairstyle in a trendy wet-look finish.
