Danish design brand HAY has introduced the Outdoor Market collection in collaboration with British industrial designer Jasper Morrison. Conceived as a versatile range for open-air living, the collection blends practical outdoor functionality with Morrison’s understated design philosophy.
Inspired by the nostalgic utility of classic camping equipment, the range reflects HAY’s commitment to accessible, everyday design. At the same time, Morrison’s signature clarity and restraint guide the forms of the objects. Altogether, the collection includes more than 30 pieces, from folding furniture and hammocks to cooking tools and canopies designed for both spontaneous outdoor excursions and relaxed moments at home.
Functional pieces rooted in classic outdoor gear
Among the highlights are the Outdoor Market Steel Plate and Bowl sets and Termo Mugs, designed to withstand the demands of outdoor use while maintaining a refined appearance. The collection also includes practical accessories such as a Bottle Carrier, intended to simplify transporting drinks and supplies.
HAY introduces the Outdoor Market Collection by Jasper Morrison, a playful range of outdoor furniture and accessories designed for everyday enjoyment. 
HAY introduces the Outdoor Market Collection by Jasper Morrison, a playful range of outdoor furniture and accessories designed for everyday enjoyment. 
HAY introduces the Outdoor Market Collection by Jasper Morrison, a playful range of outdoor furniture and accessories designed for everyday enjoyment. 
HAY introduces the Outdoor Market Collection by Jasper Morrison, a playful range of outdoor furniture and accessories designed for everyday enjoyment. 
HAY introduces the Outdoor Market Collection by Jasper Morrison, a playful range of outdoor furniture and accessories designed for everyday enjoyment.
Materials play a central role in the collection’s durability. Folding furniture is made from lightweight, water-lacquered beech, allowing the pieces to remain portable while resisting outdoor wear. Stainless steel is used for fire pits and barbecues, offering both strength and longevity for open-air cooking.
Craft influences and thoughtful details
The range also incorporates elements of traditional craftsmanship. Handmade brooms produced by Japanese artisans sit alongside striped textiles woven from 100% recycled polyester. These fabrics reference traditional Basque patterns Morrison encountered in vintage materials, bringing a subtle historical influence into the contemporary collection.
A variety of small utility accessories—including a set of ten pegs and a dedicated bottle opener—complete the lineup, ensuring the collection covers many of the practical needs associated with outdoor living.
Availability
The HAY Outdoor Market collection by Jasper Morrison is priced between $9 and $795 USD and is available through the Jasper Morrison Shop and select retailers.