Helmut Lang has unveiled its Pre-Fall 2025 campaign, presenting a streamlined collection of Summer essentials infused with the brand’s signature minimalist style. Shot by Daniel Shea and styled by Jason Rider, the campaign highlights lightweight fabrics and breezy silhouettes designed for effortless wear.
Despite the simplicity of the collection, each piece includes distinct design details. In the all-white men’s looks, a laser-cut poplin shirt features tonal branded initials embroidery. The Spaced Sheer Crewneck combines a tactile 3D rib knit with translucent stripes. For evening occasions, the collection offers a Boxy short-sleeved shirt made from lightweight silk charmeuse, paired with cotton twill pleated Zoot pants. Additionally, malfilé fabric adds subtle luster and texture to tailored garments.
Denim and Tailoring Innovations
The denim pieces feature a worn-in wash that creates a vintage aesthetic while modernizing shapes with sculptural, cocoon-shaped tapered legs. Men’s denim tops include the Uniform Shirt with patinated distressing and large patch pockets inspired by traditional workwear. Meanwhile, the women’s Bustier Shirt adapts this tailored style into everyday wear.
The collection is rounded out by garment-dyed jersey knit pieces showcasing a gentle ombré effect. This detail appears on branded hoodies and t-shirts, blending comfort with design-forward style.
The full campaign gallery is available above. Helmut Lang’s Pre-Fall 2025 collection can now be purchased on the brand’s official webstore.