The fourth annual Hia Hub conference in Saudi Arabia’s JAX district, known for exploring the latest in fashion, beauty, and lifestyle, has turned its attention to skincare. The event showcased discussions, live performances, masterclasses, and more. Among the highlights was “The Skincare Edition: Unfiltered,” featuring Patrick Chalhoub, President of Chalhoub Group, who explored evolving skincare trends and product innovations.
Chalhoub noted a generational split in skincare habits, with mature consumers sticking to trusted brands, while the younger crowd, including men, gravitated towards wellness-focused, experimental products like those from South Korea and Japan. Chalhoub emphasized that skincare needs are also shaped by local climates; sunscreen and moisturizers are essential due to the Gulf’s intense sun exposure.
He also mentioned the potential for a homegrown skincare industry, though he warned about the high standards required for successful entry, emphasizing quality over mere aesthetics in product development.