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You are at:Home»Design»Hiroshi Fujiwara Reimagines Fujifilm GFX100RF Camera
Design

Hiroshi Fujiwara Reimagines Fujifilm GFX100RF Camera

November 24, 20252 Mins Read
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Hiroshi Fujiwara reimagines the Fujifilm GFX100RF camera with a new design collaboration
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Hiroshi Fujiwara has reworked the Fujifilm GFX100RF into a striking “Fragment Edition,” blending high-end imaging with his signature minimalist approach. The collaboration introduces a deep black, polished aesthetic that stands apart from the standard model. It also elevates the camera into a collectible piece for design fans and photographers alike.

Hand-Polished Deep Black Finish and Signature fragment Details

The special edition keeps the foundation of Fujifilm’s flagship medium-format mirrorless body, yet it transforms the look completely. The top case and anodized aluminum surfaces are hand-polished to achieve a glossy, mirror-like black finish that contrasts sharply with the usual matte texture. Fujiwara’s lightning bolt logo appears on the top case and across select accessories, giving the camera a subtle but distinctive identity.

  • Hiroshi Fujiwara reimagines the Fujifilm GFX100RF camera with a new design collaboration
  • Hiroshi Fujiwara reimagines the Fujifilm GFX100RF camera with a new design collaboration
  • Hiroshi Fujiwara reimagines the Fujifilm GFX100RF camera with a new design collaboration

Inside the system, users will notice more exclusive touches. The startup screen displays the fragment design logo, and the included strap is crafted from a single leather hide for a refined feel. The model also debuts a new FRGMT BW film simulation, which emphasises bold contrast, textured grain and dramatic shadows—traits that strongly appeal to black-and-white photography enthusiasts.

Limited Release Arriving Through a Japan-Only Lottery System

Although the camera maintains the GFX100RF’s core specifications, including its 102-megapixel sensor and advanced processing features, the collaboration positions it as a premium collector item. Priced at ¥998,000 JPY (around $6,375 USD), the Fragment Edition will be available exclusively in Japan through a lottery system operated via Fujifilm Mall. Pre-orders open on December 20, 2025, making this release both rare and highly anticipated.

creative tech collabs design partnerships Fragment design collab Fujifilm collaborations Fujifilm GFX100RF Fujiwara camera redesign GFX series cameras Hiroshi Fujiwara limited edition cameras photography gear 2025
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