Hot Wheels and Ferrari are rekindling their collaboration after over a decade. Announced at the Nuremberg International Toy Fair, this partnership will introduce a range of die-cast cars and collectibles, bringing Ferrari’s iconic models to the world of Hot Wheels once again.
The Collection
The new collection will feature a diverse selection of Ferrari’s celebrated road and racing cars, as well as their latest high-performance models. From ultra-premium, limited-edition models to Mainline die-casts and RC cars, the range promises something for both casual enthusiasts and serious collectors. The first product drop is set for spring, with more releases scheduled throughout 2025.
Roberto Stanichi, executive vice president of Hot Wheels, shared, “It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models.” This collaboration promises to bring Ferrari’s unmatched racing legacy and Hot Wheels’ expert craftsmanship together, producing collectible “rolling works of art.”
Legacy of Ferrari and Hot Wheels
Ferrari’s rich history in motorsport, with over 5,000 wins and 16 Constructors’ Championships in Formula 1, will blend seamlessly with Hot Wheels’ design prowess, resulting in models that celebrate the pinnacle of automotive excellence.
Roberto Stanichi emphasized, “The fusion of Ferrari’s racing heritage and Hot Wheels’ creativity has led to a collection that pays homage to both the Ferrari legacy and the Hot Wheels ethos.”
As Hot Wheels and Ferrari once again join forces, fans can look forward to a collection that merges two iconic names in the world of automobiles and toys. The partnership promises a range of exciting, collectible models that will be highly anticipated by car enthusiasts and collectors alike.