Irthi Contemporary Crafts Council has returned for its second year at Make It in the Emirates 2026, reinforcing the growing role of traditional handicrafts within the UAE’s creative economy. Presented in collaboration with the Ministry of Culture, the initiative positions Emirati craft heritage as both a cultural asset and an evolving economic sector.
Held at Abu Dhabi National Exhibition Centre from May 4 to 7, the exhibition highlights how heritage crafts can integrate into contemporary production systems while maintaining a strong cultural identity. Furthermore, the organisation continues to focus on empowering women artisans through design innovation, skills development, and international collaboration.
Contemporary Design Meets Emirati Craft Heritage
Irthi’s presentation combines traditional Emirati crafts, including Talli and Safeefah weaving, with contemporary design methodologies developed alongside international creatives. As a result, the showcased collections bridge artisanal heritage with global design aesthetics and commercial scalability.
“The exhibition presents a unique opportunity to reinforce the position of traditional crafts and their vital role in supporting the creative industries,” said Reem BinKaram.
Since its establishment in 2015 under the leadership of Sheikha Jawaher Bint Mohammed Al Qasimi, Irthi has developed a network of more than 840 craftswomen representing over 12 countries. Additionally, the council has expanded its reach through specialised training initiatives and cross-cultural exchange programmes aimed at sustaining traditional knowledge while strengthening economic opportunities for artisans.
The organisation’s design-led approach has already gained international visibility through exhibitions and collaborations in global cultural hubs, including Paris, Milan, and Shanghai.
Interactive Workshops and Creative Economy Strategy
Alongside curated product displays, Irthi’s exhibition space includes live demonstrations and hands-on workshops designed to deepen public engagement with Emirati craft traditions. Visitors can participate in the making of Faroukha keychains, Talli bracelets, and leather accessories while learning traditional techniques directly from artisans.
Consequently, the initiative transforms craft presentation into an immersive educational experience that connects heritage with contemporary audiences.
“Our participation at the ‘Make it in the Emirates’ Artisans Pavilion reflects the vision of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Chairperson of the Sharjah Supreme Council for Family Affairs, to empower craftswomen and transform crafts into a sustainable economic contributor,” BinKaram said.
She added, “We go beyond showcasing products; we position crafts as a promising sector that contributes to national economic growth through skill development, strategic partnerships, and access to new markets.”
According to Irthi, more than 60 workshops were conducted in 2024, benefiting approximately 1,400 participants. Therefore, the organisation continues to expand educational outreach while encouraging younger generations to engage with heritage practices.
By aligning craftsmanship with innovation, market accessibility, and cultural storytelling, Irthi reinforces the UAE’s broader strategy to position traditional crafts as a sustainable pillar within the nation’s cultural and creative industries.