Justin Bieber has officially debuted his new fashion label, SKYLRK, releasing a vibrant first collection that includes hoodies, sunglasses, headwear, and footwear. After months of teasing the line on Instagram, the Canadian singer has launched a fresh creative chapter, marking his departure from Drew House.
A Fresh Start After Drew House
Nearly 18 months after the first hints of SKYLRK emerged, Bieber’s latest label has arrived with a clear shift in style and direction. Unlike Drew House, which he co-founded in 2018 with Ryan Good, SKYLRK is a solo venture reflecting Bieber’s evolving aesthetic. He has publicly stepped away from Drew House, stating it no longer aligns with his creative vision.
This debut drop reveals Bieber’s hands-on involvement, featuring designs he’s frequently modelled across social media in recent months.
Bold Colours and Standout Silhouettes
The collection introduces a vibrant colour palette, led by brightly hued hoodies and beanies. The hoodies come in three key shades—“Fizz” (yellow), “Super Blue,” and “Smudge” (black)—while the beanies land in “Gum” (pink), “Jelly” (red), and “Fizz.”
Among the accessories, the Upside Down sunglasses are a clear standout. These oversized frames boast bubbled lenses, making a bold visual statement consistent with the label’s playful approach.
Footwear That Pops
On the footwear front, SKYLRK debuts two original silhouettes: the Chunky Mule and the Beach Slide. Both styles carry the same exaggerated, bubbly design language seen in the eyewear, reinforcing the brand’s quirky, oversized aesthetic.
Where to Shop
The first SKYLRK collection is now available exclusively through the brand’s official website. As anticipation builds around Bieber’s return to fashion, more details and drops are expected in the coming weeks.