French-Italian brand K-WAY unveiled its Fall/Winter 2025 collection at Milan Fashion Week, embracing its colorful heritage while prioritizing functionality. Since its founding in 1965, K-WAY has built a reputation for vibrant, weatherproof designs. This season, the brand delved into its archives, blending bold silhouettes with athletic influences for a dynamic and modern collection.
The runway was a spectacle of rainbow hues, reinforcing K-WAY’s commitment to lively, adaptable fashion. Inspired by its iconic “Le Vrai” styles, the collection focused on versatile layering with an outdoor spirit.
Reinventing Outerwear for FW25
K-WAY redefined the classic puffer jacket with innovative designs, including quilted capes, tank tops, coats, and dresses in striking colors. Waterproof nylon transformed traditional shirting, pairing seamlessly with paneled trench coats and pleated trousers for a refined yet functional office look.
Hooded raincoats, left unzipped, revealed bright-toned layers beneath, while oversized scarves, retro eyewear, and semi-translucent neckties completed the ensembles. The collection combined practicality with bold, modern aesthetics.
Celebrating 60 Years of Innovation
Alongside the runway show, K-WAY marked its 60th anniversary with a special exhibition, In Y/Our Life – The Hidden Side of Everyday Things. The showcase explored the brand’s connection to daily life, featuring collaborations with iconic names like Bic®, Borotalco®, Borsalino®, and Polaroid®. Over ten international artists reinterpreted K-WAY’s heritage styles, highlighting its timeless approach to design.
Take a closer look at the FW25 collection and exhibition in the gallery above.
