In a groundbreaking move, Barbie has introduced its first-ever Ken doll modeled after a professional athlete, choosing none other than NBA legend LeBron James for the honor. Developed in close partnership with the LeBron James Family Foundation (LJFF) and toy giant Mattel, this unique collectible celebrates James’ influence both on and off the court.
The newly released LeBron James Ken doll showcases the athlete in a casual, lifestyle-driven outfit packed with personalized details and nods to his career, philanthropy, and signature style. From his iconic Nike Terminator High sneakers to his custom varsity jacket, the doll marks a striking new chapter for both Barbie and the world of sports merchandising.
Barbie Honors LeBron James with Lifestyle-Inspired Ken Doll
Rather than presenting LeBron in his usual basketball gear, Mattel and James opted for an off-court look that captures his persona beyond the game. At the center of the outfit is a two-tone varsity jacket embroidered with patches—including his famed number 23—alongside a “We Are Family” t-shirt representing his foundation’s unifying message.
The doll also sports checked trousers, stylish sunglasses, a golden wristwatch, Beats headphones, and a fanny pack, blending high fashion with streetwear flair. Completing the ensemble is his signature “I Promise” band, a tribute to his I PROMISE School and broader educational initiatives.
This is a first-of-its-kind milestone in Barbie’s 65-year history. LeBron now joins a rare group of public figures honored with a Barbie Signature release, reinforcing his role as a cultural icon far beyond basketball.
Mattel Collaboration Supports James’ Philanthropic Work in Akron
Beyond the aesthetics, the collaboration aims to give back. As part of the launch, Mattel has made a donation to the LeBron James Family Foundation, supporting its continued efforts in education, housing, healthcare, and job training within LeBron’s hometown of Akron, Ohio.
Through programs like the I PROMISE School, LJFF provides holistic support to students and families, fostering opportunities for long-term success. This philanthropic layer adds a meaningful dimension to the collectible, blending pop culture with real-world impact.
Limited Edition Drop Set for April 12, Global Release Follows on April 14
The Barbie Signature LeBron James Kenbassadors Doll will first launch via a limited-edition U.S. drop on April 12 at UNDEFEATED’s La Brea location in Los Angeles. Select dolls will even be autographed by LeBron James himself, offering fans a rare collector’s item. Doors open at 11:00 AM PT, and availability will be strictly limited.
The doll’s worldwide release follows shortly after, set for April 14 at 12:00 AM ET, available through Mattel Creations and select major retailers for $75 USD. With its exclusive design and charitable purpose, the LeBron Ken doll is expected to be one of the year’s most sought-after collector’s items in both the toy and sports communities.
