Jyo John Mulloor is a Digital Artist and Art Director who has worked for almost 18 years. His passion has always been visualizing ideas and creating thoughts. A simple yet effective image, in his opinion, is worth a thousand words.
He created #letitbloomdubai based on the vision of his highness Shaikh Mohammed. In his opinion, the year 2040 will be a turning point.
The artist says it all started when he had a dream in which he was in the location where he stayed during his first days in Dubai. It was snowing when he peered out the window, and he could see the roads, buildings, and even the parking meters blanketed in snow. When he awoke, he told his family about his dream, and he recognized that the sensation the dream gave him could not be expressed in words. That’s when he decided to do what he did best: turn what he had seen in his dream into pictures and he started the series ‘#letitsnow’. He wanted to explore if he could make people feel the same way he did by creating visuals of a snowy Dubai or a Dubai that looked as it did.
He began his work as a graphic designer but soon discovered that making digital art images with Adobe Photoshop was his true calling. That’s how he got into the digital art field. He has been working in this field professionally in Dubai for over 16 years.
Jyo John Mullor is a crypto and NFT artist. For artists like him, the NFT and crypto realm has opened up new horizons. While some NFTs are being sold as art that isn’t even close to being art, He appreciates the rapid evolution of the art world as a result of the introduction of NFTs. A few prominent personalities in the crypto space asked him to be linked with them. He’s also produced a couple of NFTs on his own and sold them on the NFT market. His personal initiatives are the ones that provide him the most joy, and NFTs allow him to commercialize his personal efforts. Artists will need to upgrade their skills in order to compete in the NFT marketplace.
He confronted numerous hurdles while working on his new initiatives. Making snow was a huge undertaking. He has been to places where it snows, but he is unfamiliar with how snow reacts on various surfaces. As a result, he had to take notes in order to make snow. He also learned how to make snow in 3D. He understood exactly how greenery behaved for #LetItBloomDubai because he is from Kerala, a place known for its greenery. His difficulty for #LetItBloomDubai was that there are already green areas in Dubai, such as the area around the Dubai Frame. He had to overdo the foliage a little in certain circumstances to make it stand out as a creative image.