Loewe is set to launch Crafted World: Jonathan Anderson’s LOEWE, a monograph celebrating the designer’s decade-long impact on the brand. Over the years, Anderson has transformed Loewe from a traditional leather goods house into a global luxury leader. His direction has driven sales from €230 million in 2014 to an estimated €1.07 billion in 2024.
A Tribute to Anderson’s Legacy
To honor his creative journey, the 636-page monograph captures Anderson’s most defining moments. It begins with his Spring/Summer 2015 womenswear debut and concludes with the striking golden feathered looks from the Spring/Summer 2025 menswear show. Additionally, the cover, featuring Loewe’s viral tomato image, hints at the brand’s most memorable milestones.
Designed by Grant Schofield, the book also includes a foreword by acclaimed writer Zadie Smith. Moreover, it presents a conversation between Anderson and stylist Benjamin Bruno. Also these, the monograph features insights from longtime collaborators, close friends, and family members who have witnessed his remarkable evolution.
Exclusive Packaging and Limited Availability
Staying true to Loewe’s craftsmanship, Crafted World arrives in a custom-designed box. The packaging, featuring molded copper corners, prominently showcases the brand’s signature logo. As expected, this edition will be released in limited quantities. Priced at $390 USD, the monograph becomes available for pre-order on Loewe’s official website starting March 21. Following its official launch on March 27, it will also be sold in select bookstores and Loewe boutiques worldwide.
For those who appreciate Anderson’s visionary work, this monograph offers a rare opportunity to explore his creative process. Also through vivid imagery, personal reflections, and exclusive behind-the-scenes content, Crafted World provides a deeper understanding of the craftsmanship and artistry that have defined Loewe’s transformation over the past decade.