Louis Vuitton is marking the 130th anniversary of its iconic Monogram with an immersive pop-up experience in Soho, New York, transforming 104 Prince Street into a hotel-inspired destination dedicated to the House’s travel legacy. Open through April, the space offers a playful yet archival deep dive into Louis Vuitton’s most recognizable silhouettes.
The journey begins in the Keepall Lobby, setting the tone for a series of themed rooms that blur the line between exhibition and fantasy. Highlights include the Neverfull Gym, complete with a mirrored weight rack, and the striking Speedy P9 Safe Room, a metallic gold installation spotlighting Pharrell Williams’ contemporary reinterpretation of the Speedy bag. Elsewhere, the Speedy Room 1930 traces the silhouette’s origins, while the Noé Champagne Bar nods to the bag’s original function as a carrier for five bottles of champagne.
Beyond the spectacle, the pop-up emphasizes craftsmanship and longevity. A dedicated Care Services area offers guidance on restoration and upkeep, reinforcing the House’s commitment to durability. Visitors can also access exclusive personalization services, including hot stamping and custom patches, available only at the Soho location.
Louis Vuitton Soho Pop-Up
104 Prince Street
New York, NY 10012