Luxury fashion house Louis Vuitton has signed a historic 10-year partnership with Formula 1, becoming an Official Partner of the motorsport. The collaboration will debut at the Formula 1 Louis Vuitton Australian Grand Prix 2025, marking a significant crossover between fashion and motorsports.
Fashion Meets Motorsport
As Formula 1 prepares to celebrate its 75th anniversary in 2025, Louis Vuitton will have a prominent presence across major race destinations. This includes trackside branding, a first for the brand in a global sporting event. Additionally, LV will introduce its signature Trophy Trunks, which will be presented ahead of races and on the podium for winners.
LV first entered the world of motorsports in 2021 by creating a Trophy Trunk for the Formula 1 Grand Prix de Monaco. This new long-term agreement strengthens its ties to the sport, aligning with its history of designing custom trunks for prestigious events like the FIFA World Cup, the Ballon d’Or, and the Olympic Games.
Kicking Off at the Australian Grand Prix 2025
The 2025 Formula 1 season will begin in Melbourne on March 16, where Louis Vuitton will play a key role in race proceedings. With its tagline, “Victory travels in Louis Vuitton,” the brand aims to enhance the prestige of Formula 1 while celebrating the pinnacle of athletic and engineering achievement.