Louis Vuitton is strengthening its partnership with Formula 1 by unveiling a special edition trophy trunk for the 2025 Australian Grand Prix. As the official title partner of the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, the luxury house continues its legacy of crafting bespoke trunks for prestigious sporting events.
Following a decade-long partnership announcement in 2024, Louis Vuitton and F1 have now showcased the exclusive trunk ahead of the season opener in Melbourne. The design combines the brand’s historic trunk-making expertise with the dynamic spirit of motorsport.
Luxury Craftsmanship with Racing Influence
The 2025 Grand Prix Trophy Trunk embodies Louis Vuitton’s signature style while incorporating motorsport-inspired elements. Wrapped in the brand’s iconic monogram canvas, the trunk features checkerboard-patterned doors in Australia’s traditional green and gold. These colors celebrate the host nation and add a unique local touch.
Inside, the trunk securely holds the Grand Prix trophy. A polished steering wheel sits beside it, subtly paying tribute to the sport’s heritage. Louis Vuitton describes the design as a fusion of tradition and modern innovation, reflecting both travel and the identity of each race destination.
Louis Vuitton’s Expanding Role in F1
Beyond the trophy trunk, Louis Vuitton branding will appear throughout the Australian Grand Prix, including trackside banners, signage, and special activations. LVMH brands such as TAG Heuer and Moët & Chandon will also be part of the race weekend, further solidifying the luxury group’s growing presence in motorsport.
The 2025 Australian Grand Prix will take place in Melbourne from March 14 to 16. The exclusive Louis Vuitton Trophy Trunk will mark a victorious moment for the race’s champion, celebrating the intersection of luxury and elite motorsport.