At Formula 1’s 75th Anniversary event at The O2, all 10 teams, their drivers, and Team Principals gathered to reveal their 2025 liveries. To mark the occasion, Louis Vuitton introduced a bespoke Trophy Trunk, crafted to honor the milestone. This exclusive piece will be awarded to the season’s top driver, continuing the luxury brand’s deep connection with motorsports.
Meticulous Craftsmanship and Iconic Design
Designed at Louis Vuitton’s historic atelier in Asnières, France, the Trophy Trunk reflects the house’s tradition of excellence. It features two folding front panels, adorned with a hand-painted “V” for “Victory” and “Vuitton.” The black and white Damier design recalls Formula 1’s iconic colors and finish line pattern. Inside, black leather and microfiber protect the trophy. The exterior includes classic leather trim, brass corner protectors, locks, and clasps—design elements used since the 1860s.
A Growing Partnership Between Fashion and Sport
Louis Vuitton and Formula 1 have strengthened their collaboration over the years. From 2021 to 2024, the luxury house crafted exclusive trophy trunks for the sport’s major events. As Formula 1 expands globally, this partnership continues to blend high fashion with elite motorsport, celebrating both style and performance. Take a closer look at the stunning Trophy Trunk and its intricate details above.