Honoring the Asian Diaspora with Retro-Inspired Designs
LỰU ĐẠN unveils its Year of the Snake capsule collection, celebrating Lunar New Year with bold designs inspired by the mythology of the zodiac snake. Eschewing typical red-and-gold themes, founder Hung La, drawing from Vietnamese heritage, reclaims the cultural narrative with confident 1970s aesthetics.
Highlights of the Capsule Collection
The 10-piece collection features a faux Python 3-piece set, complete with a jacket, vest, flared trousers, and an oversized silver snake-buckle belt. A standout red-and-black cobra design adorns straight-leg jeans and a sleeveless tee. Retro movie poster-style graphics include “Silent Threat” imagery, showcasing the mythical Yanwei snake and cross-cultural elements, printed on tees and oversized hoodies.
A Cross-Cultural Celebration
By intertwining authentic Asian zodiac mythology with contemporary fashion, LỰU ĐẠN’s capsule honors the Asian diaspora while addressing cultural appropriation concerns. The collection celebrates the fierce energy of the snake, symbolizing transformation and resilience.
Availability
LỰU ĐẠN’s Year of the Snake collection is now available at the brand’s online store and select retailers.
