Bloomingdale’s is the first to launch Kurky, a new fragrance from Maison Francis Kurkdjian.
Maison Francis Kurkdjian’s Kurky fragrance will make its debut exclusively at Bloomingdale’s. The launch starts on March 18 and will be available both in-store and online. Bloomingdale’s is focusing on the fragrance sector as it continues to grow, with luxury fragrances being a significant contributor to its sales success. Elizabeth Miller, Bloomingdale’s vice president, noted the retailer’s strong partnership with Maison Francis Kurkdjian, especially as fragrance becomes the second-largest category in prestige beauty.
Circana’s 2024 data shows that fragrance sales outpaced skincare, reflecting the industry’s growth. Bloomingdale’s is responding by enhancing the shopping experience, incorporating in-store events, pop-ups, and sampling to promote the launch of Kurky.
Fragrance Profile and Playful Packaging
Kurky offers a blend of tutti-frutti and musky notes, creating a sweet and creamy fragrance. The scent is presented in a peach-lacquered bottle, featuring fun stripes and doodles inspired by Francis Kurkdjian’s childhood. The name appears in a whimsical cursive script, further enhancing the playful design.
The fragrance was created as a gift for Kurkdjian’s family and friends, inspired by a childhood memory of receiving almonds. Robinson describes it as “a poetic invitation to reveal our inner child.”
Maison Francis Kurkdjian’s Growing Success
Maison Francis Kurkdjian has seen continued success, particularly in the U.S., where the Baccarat Rouge 540 fragrance has gained popularity despite its premium price. The brand continues to expand, and its relationship with Bloomingdale’s has grown since its pre-pandemic launch.
Francis Kurkdjian also serves as the in-house perfumer for Christian Dior Parfums, contributing to LVMH’s perfume and cosmetics division, which saw sales rise to 8.42 billion euros last year.