MarkGong’s Fall/Winter 2025 collection, titled “NOT INNOCENT,” transported Shanghai Fashion Week back to the chaotic yet glamorous energy of early 2000s tabloid culture. Inspired by the rebellious icons of that era—Paris Hilton, Lindsay Lohan, and Kim Kardashian—the collection was a tribute to the women who shaped pop culture with their unapologetic confidence and undeniable influence.
Nostalgia Reimagined on the Runway
The show embraced a distinctively nostalgic yet modern approach. Scattered across the runway were faux tabloids labeled “MarkGong News,” featuring exaggerated headlines such as “Ex GONG GIRL Luna… Down to Her Underwear.” These playful details evoked memories of an era when celebrity scandals dominated the media. As models confidently walked over crumpled newspaper prints, the set design drew parallels to the infamous Burn Book from Mean Girls and the gossip-fueled pages of Perez Hilton’s blog.
MarkGong’s signature structured tailoring remained, yet this season introduced a more carefree, undone aesthetic. Sequins, lace-trimmed pussy bows, and dark lipstick captured the essence of early 2000s nightlife fashion. Meanwhile, oversized sunglasses, velvet chokers, and low-rise jeans redefined Y2K glamour for a new generation. The contrast of fur-trimmed blazers with barely-there tops added an element of rebellious sophistication, reminiscent of the era’s effortlessly cool socialites.
Blurring Boundaries Between Chaos and Elegance
Despite the collection’s grungy inspiration, each look reflected a calculated balance between chaos and elegance. MarkGong’s FW25 woman doesn’t shy away from attention—she owns the flashing cameras and dictates her own narrative. Just as Paris Hilton once turned paparazzi flashes into a runway of her own, this collection embraced the power of visibility and self-expression.
For more understated moments, the runway featured short-sleeved knits paired with baseball caps, offering a refined take on off-duty socialite style. Sleek pleated trousers complemented structured outerwear, while fur-lined lapels added a touch of playful opulence. Each piece carried an attitude that rejected convention, making it clear that confidence is the ultimate accessory.
MarkGong’s past collections have often played with feminine archetypes, but this season took things further. Instead of portraying specific characters, FW25 rejected categorization altogether. The result? A rebellious, genre-defying collection that embraced the chaos and glamour of a bygone era while making it unmistakably modern.
Check out the full MarkGong FW25 runway in the gallery above, and stay tuned for more updates from Shanghai Fashion Week.
