‘Merwas,’ is a cultural factory with 22 studios, international and national, to incubate local talent on a global stage. Located on Boulevard Riyadh City, it is one of the 15 entertainment zones in the region of Riyadh.
‘Merwas,’
The objective of this cultural/entertainment factory is to help and support Saudi talent. International studios, give visitors and artists a chance to explore the worlds of film and cinematography.
Al-Tuwaijri explained the future goals of this development. “The first goal within five years is to resolve all of the issues that we notice in the market; the second is to incubate the largest number of Saudi talents; the third is to introduce IPs, royalties, and copyrights; and the fourth is to raise awareness within the community and artists. The last goal is to expand, and not only within the Kingdom: We do want to see ‘Merwas’ present regionally and globally.”
The factory, which covers 5,000 sq. meters, contributes to helping to change the concept of art and entertainment, along with assisting artists and researchers in a supportive environment.
The CEO of ‘Merwas’ also added, “I think this is a revolution in the industry, and that whatever you are seeing right now is just the first step. We do want to change the game, change the rules, not reinvent the wheel but invent the wheel, in fact. We do want to see our talents go from local to global. Our talents are very mature, and very well-educated. “