Messika, a well-known French jewelry company, has launched its first-ever Ramadan campaign, “Lailat Messika,” in conjunction with six well-known Arabian Peninsula creatives. Valerie Messika, the company’s founder, has always had a great connection to the Middle East, having had positive experiences and formed strong bonds with locals. These established relationships are the foundation of the Ramadan campaign.
Abdulla Al-Kaabi, an award-winning Emirati director, and Tunisian photographer Moez Achour collaborated on the “Lailat Messika” campaign.
Mila Al-Zahrani, Emirati singer Almas, Bahraini journalist Nada Al-Shaibani, Saudi chef Sama Jaad, Qatari artist Alftoon Al-Janahi, and Kuwaiti actress Eman Al-Hussaini star in the promotional film, which features them all sitting around a table enjoying one another’s company during suhoor (and decked out in Messika jewels, naturally).
After that, the six women invite Messika’s founder to join them. “It was a deeply moving and engrossing event. I had the privilege of spending it with inspirational women who are setting the path for future generations, each of whom reflects the Maison’s ethos in her own unique way. I felt freedom, sharing, passion, and the spirit of entrepreneurship at their side,” the designer remarked. Messika’s distinctive items, such as necklaces, rings, headpieces, and hand chains, were worn by all of the attendees.
