Sportswear giant adidas has reunited with Mexican social-impact design label Someone Somewhere for a new collection that merges performance apparel with traditional textile craftsmanship. Released alongside the Mexico National Team’s latest third kit, the collaboration highlights Indigenous embroidery techniques while bringing artisan-made design to a global football audience ahead of the 2026 FIFA World Cup.
Building on the success of the partners’ Copa América project in 2024, the latest collection centres on cultural heritage and community participation in contemporary sportswear design. As a result, the project demonstrates how fashion and craft can intersect within one of the world’s most visible sporting platforms.
Indigenous Craft Meets Contemporary Sportswear
The collection was developed in collaboration with 150 women artisans from Naupan, a municipality located in Puebla’s Sierra Norte region. Together, the artisans contributed more than 100,000 hand-embroidered details across a six-piece capsule collection, transforming technical sportswear into highly crafted design objects.
Founded to connect traditional Mexican craftsmanship with contemporary design markets, Someone Somewhere works directly with rural artisans and textile communities throughout Mexico. Consequently, the collaboration extends beyond aesthetics by creating economic opportunities while preserving local craft traditions.
Each garment features a unique QR code that lets owners learn about the artisan who contributed to its creation. Furthermore, this feature establishes a direct connection between maker and wearer, adding a layer of transparency rarely seen in large-scale sportswear releases.
A Design-Led Reinterpretation of Team Mexico’s Third Kit
At the centre of the collection is the Artisan JSY, a limited-edition reinterpretation of the Mexico National Team’s third jersey. The design retains key elements of the official kit, including a relaxed polo-style collar, an all-over “MX” graphic, and the phrase “Somos México (We Are Mexico)” across the back.
However, the handcrafted details distinguish the garment from its standard counterpart. Embroidered Trefoil logos, the national team crest, and floral motifs applied across the shoulders introduce a tactile dimension that references regional embroidery traditions.
In addition to the six-piece capsule, Someone Somewhere has unveiled a seventh long-sleeve edition. Limited to 2,026 units, the release references the upcoming World Cup, which Mexico will co-host alongside the United States and Canada. New batches of 500 shirts are being released weekly through the brand’s platform.
The collaboration reflects a broader movement within contemporary fashion and sportswear toward celebrating local craftsmanship and cultural storytelling. By combining football, design, and traditional embroidery, adidas and Someone Somewhere position the Mexico Third Kit Collection as both a performance product and a platform for preserving and amplifying Mexican artisan heritage on the international stage.