Miley Cyrus is now the face of Maison Margiela’s Fall/Winter 2025 campaign, marking a new chapter in her evolving artistic journey. Known for her ability to reinvent herself, Cyrus steps into a minimalist yet powerful aesthetic that reflects the brand’s avant-garde spirit.
A Bold Yet Refined Collaboration
The campaign, shot by Paolo Roversi, features Miley in sharp silhouettes and signature Maison Margiela pieces. She carries classic handbags from the house, including designs marked with its iconic white paint strokes. Maison Margiela described the vision as capturing “the artist in a new light, stripped-back and immersed in the core codes and archetypal expressions of the Maison.”
Over the years, Cyrus has transitioned from her Disney-era persona to a daring performer who thrives on reinvention. Her recent Something Beautiful era, known for refined styling and conceptual direction, aligns perfectly with the maison’s philosophy. This moment signals a shift from previous maximalist phases like Bangerz and Miley Cyrus & Her Dead Petz toward a mature and sophisticated identity.
Visual Storytelling Through Fashion
In one striking image, Miley appears under dim lighting with smoky eyes, wearing a deconstructed pea coat. Another shot presents a daring artistic concept: the singer stands bare, adorned with white paint strokes reminiscent of the brand’s iconic Tabi boots. Each frame emphasizes the duality of strength and vulnerability, staying true to Maison Margiela’s signature storytelling.
Across the series, Cyrus holds an array of Margiela leather handbags in classic black and brown tones. The campaign reads as a natural extension of her latest creative phase, merging high fashion with conceptual art.
Stay tuned for more updates on Maison Margiela FW25 and other major fashion campaigns shaping the season.