Taiwanese streetwear label NAMESAKE has joined forces with NBA All-Star Jaylen Brown’s sportswear imprint, 7uice, to launch a thoughtful 31-piece collection titled “Intellectual Club.” Known for blending basketball heritage with avant-garde street fashion, NAMESAKE continues to push boundaries — and this time, the collaboration is less about the court and more about the calculated world of chess.
The collection draws deep inspiration from chess’s symbolic duality — black versus white, offense versus defense, and power balanced by patience. As the brands describe it, “Every piece is a move, and every detail: a calculated gesture.” This philosophy plays out across the entire range, merging thoughtful design with competitive spirit.
Athletic Shapes Meet Artistic Craftsmanship
The capsule collection reimagines familiar athletic silhouettes through intricate, fashion-forward tweaks. Standout pieces include a sailor jacket reinterpreted with dimensional pleats, zip-up jackets that feature origami-like folds, and varsity jackets designed with exaggerated sleeves for a bold effect.
Further enriching the theme, subtle grid patterns — inspired by classic chessboards — are woven into unconventional fabrics such as pineapple leaf fibers, heavy wool blends, and soft linens. These textures offer a refined contrast to the collection’s athletic foundations, elevating each garment beyond its streetwear roots.
From Paris Courts to Global Racks
The “Intellectual Club” collection made its debut during Paris Fashion Week last June, where 7uice and NAMESAKE organized an East Coast-versus-Paris streetball game in the city’s 19th arrondissement. Also, the launch event seamlessly tied together the collection’s themes of competition, community, and global creativity.
Positioned within NAMESAKE’s ongoing “Offshore” collaboration series — created by brothers Steve and Michael as a tribute to their eldest sibling, Richard — this capsule stands as both a design statement and a personal homage.
The NAMESAKE x 7uice “Intellectual Club” collection is available now through select global retailers and online, with prices ranging from $80 USD to $780 USD. Also, the fans of boundary-pushing streetwear and strategic design will want to explore the full range while stocks last.
