Two new digital guides highlight the various family-friendly activities available in Dubai, like meeting Modesh and engaging with hundreds of butterflies.
The guides are a part of the most recent phase of the #DubaiDestinations campaign, which was introduced in December and highlights the numerous extraordinary experiences that are offered in the city even in the warmest months of the year. The new campaign, which will run through the end of August, will highlight the many dining, adventure, and leisure options accessible to families in particular.
The first book includes a list of 115 indoor locations, including malls, amusement parks, beaches, and esplanades, that families can visit. With adventures like having breakfast with penguins, riding enormous roller coasters, and getting creative while painting.
The second guide focuses on summer camps and offers roughly 40 different examples that will encourage kids to push themselves, make new friends, and learn new things.
The publication of the guidebook takes place at the same time as Dubai Summer Surprises and the beginning of the school break. They may be accessed through Brand Dubai’s digital platforms, such as its website and Instagram account, and are offered in both English and Arabic.
According to Shaima Al Suwaidi, director of Brand Dubai, the creative division of the Government of Dubai Media Office, “the latest phase of the #DubaiDestinations campaign invites local and global audiences to explore the unique destinations, hidden gems, and exciting activities that make the emirate one of the world’s most popular destinations.”
“In order to inform people about Dubai’s top summer activities, we are launching a number of interactive guides. Brand Dubai is putting the campaign into action in collaboration with other governmental organizations, business stakeholders from the public and private sectors, and the creative media community. In order to further enhance Dubai’s reputation as the best destination in the world to live and travel, we aim to harness the power of collaborative storytelling.
With the publication of new guides that concentrate on weekend activities, dining alternatives by the sea, and other businesses hosting interesting events over the summer, the #DubaiDestinations campaign will develop.
