London Fashion Week Spring/Summer 2026 has opened a bold chapter for British fashion under BFC Chief Executive Laura Weir, with renewed emphasis on emerging talent through the 2025/26 NEWGEN initiative. Among the season’s most compelling newcomers is Beijing-born, London-based designer Oscar Ouyang, making his official LFW runway debut.
Ouyang’s SS26 collection draws on his seven-year journey at Central Saint Martins, fusing folklore, streetwear, and intricate technical craftsmanship. The show opened with a military-inspired jacket paired with shimmering shorts and a tasseled scarf. Layered, tactile ensembles followed, including three-quarter-length knitted leggings under fuzzy feathered shorts, soft grey tees with beanies, and short-sleeved knit shirts adorned with scattered tassels styled alongside functional trousers and sneakers.
Knitwear dominates the collection, from classic sleeveless vests and ponchos to avant-garde pieces like oversized boxy tees and sculptural hand-crocheted tunics. Feathers emerged as a signature motif, woven through hair, laced into sneakers, and stitched onto headpieces — an ethereal nod to “the king of the forest,” according to Ouyang’s notes.
Despite its fantastical elements, the collection remained grounded with earthy tones, street-inspired silhouettes, and technical fabrics, particularly in khaki outerwear and utilitarian green and navy trousers. Finished with Converse-style sneakers, each look balanced storytelling and utility, showcasing Ouyang’s talent for merging narrative with wearability.
Ouyang’s SS26 debut confirms him as a designer to watch, bringing a fresh, imaginative vision to London Fashion Week while remaining rooted in functional streetwear sensibilities.