Drake’s lifestyle brand, October’s Very Own (OVO), has launched a new limited-edition apparel capsule with English football club Chelsea FC. The collaboration blends Toronto streetwear culture with London football legacy, headlined by rising UK rap star Central Cee.
Fresh off his three-night performance at Wireless Festival, Drake continues to make waves in the UK. With Central Cee fronting the lookbook, the partnership highlights a shared spirit between the two cities. The campaign tagline reads, “Two cities. One heartbeat.”
The collection captures a blend of legacy and style. On Instagram, the brands describe it as, “Rooted in legacy. Charged by passion. A collaboration where culture moves with confidence, and street style meets sport excellence.”
Streetwear meets sport in bold, logo-led designs
The collection features a custom logo that merges the OVO owl with Chelsea FC’s crest. This new symbol anchors the capsule’s identity, representing a fusion of North American streetwear and English football pride.
At the centre of the drop is the OVO x Chelsea Varsity Jacket. Made entirely in Canada, it combines wool and leather, with bold embroidered patches covering the piece. Alongside the jacket, the lineup includes short- and long-sleeved T-shirts, a Rugby shirt, and a heavyweight hoodie. Accessories are also available, including a co-branded cap.
Available now at OVO and Chelsea FC stores
The OVO x Chelsea FC capsule is available for purchase on both brands’ official webstores. With Central Cee leading the campaign, the collection reflects a cultural exchange that celebrates identity, community, and confidence on and off the pitch.