Renowned French designer Philippe Starck has redefined Brazilian modernism with the interiors of a luxurious penthouse at the Rosewood São Paulo. Set within the Mata Atlantica “vertical garden tower”, designed by architect Jean Nouvel, the penthouse features a blend of contemporary aesthetics and local materials, offering guests a sustainable and culturally rich experience.
This 12,000-square-foot, multi-level penthouse crowns the tower, boasting breathtaking panoramic views of São Paulo. It comfortably accommodates eight guests, making it an ideal retreat for both relaxation and inspiration.
Local Materials and Brazilian Craftsmanship
Starck’s design utilizes marbles from Paraná and ipe wood, crafting a sophisticated yet dramatic homage to Brazilian modernism. The Rosewood team emphasized that the interiors are designed to harmonize with the vibrant cityscape while providing a tranquil escape. “While the layout allows for separation from the hustle and bustle below, all design touches still work to make guests feel connected to the spirit of the city,” the team noted.
Art and Design Highlight Brazilian Culture
The penthouse is adorned with an eclectic collection of artworks and furniture by renowned Brazilian artists, including Oscar Niemeyer, Tarsila do Amaral, and Julio Bittencourt. “The artists’ works tell different stories of life in Brazil across various mediums, including sculpture, paintings, tile work, drawings, textiles, and rugs, providing a visual and meaningful touchpoint back to the destination’s rich culture,” added the team.
Architectural Marvels and Luxurious Amenities
The centerpiece of the penthouse is a double-height living area framed by floor-to-ceiling glass walls. A high-gloss ceiling reflects the skyline, enhancing the sense of space and light. A focal floating marble staircase, inspired by Niemeyer’s iconic designs, connects the main floor to the mezzanine, which houses a study, TV room, and additional bedrooms.
The primary suite features a marble-clad bathroom with an egg-shaped bathtub overlooking the city through glass panels. Guests can enjoy electronically controlled blackout curtains, ensuring complete privacy and comfort.
The rooftop is a lush retreat, designed as a jungle-like garden with flagstone pathways leading to seating areas, a hot tub, and an infinity pool that overlooks Avenida Paulista. This pool is framed by vibrant blue, green, and orange stone, with a pitched weathering-steel canopy echoing the historic rooflines of the nearby Cidade Matarazzo.
Seamless Luxury and Services
Residents of the penthouse and other serviced apartments in the tower gain access to the Rosewood hotel’s restaurants, pools, spa, and fitness center. Brad Berry, Rosewood’s Vice President of Global Residential Development, explained, “People are no longer just looking for a home, but a fully serviced lifestyle. Owners gain access to a carefully curated lifestyle where every detail has been designed to meet the highest standard of comfort and sophistication.”
The Rosewood São Paulo penthouse reflects Starck’s mastery in blending luxury with cultural authenticity, setting a benchmark for residential hospitality. His work continues to shape South American architecture, following his recent skyscraper project in Ecuador.