The historic boutique of Piaget at Place Vendôme in Paris has reopened following a major renovation that doubles the store’s original footprint. The redesign was led by Rafael de Cárdenas and positions the location as a flagship embodiment of the brand’s “Extraleganza” philosophy.
From the exterior, circular windows framed with blue sodalite panels reference Piaget’s historic stone dials. At the same time, the design pays tribute to French decorative traditions associated with figures such as Jean Royère. Consequently, the façade introduces a bold visual identity that draws visitors into the newly expanded space.
Interior design blends heritage and contemporary art
Inside, the boutique follows a cabinet-of-curiosities concept structured around interconnected rooms inspired by classic Haussmann-style apartments. Visitors first enter the “cabinet of virtuosity” on the ground floor, where heritage creations anchor the narrative of the brand’s craftsmanship.
Piaget unveils its new flagship boutique at Place Vendôme with an extravagant celebration highlighting the brand’s heritage in luxury watches and jewelry. 
Piaget unveils its new flagship boutique at Place Vendôme with an extravagant celebration highlighting the brand’s heritage in luxury watches and jewelry. 
Piaget unveils its new flagship boutique at Place Vendôme with an extravagant celebration highlighting the brand’s heritage in luxury watches and jewelry. 
Piaget unveils its new flagship boutique at Place Vendôme with an extravagant celebration highlighting the brand’s heritage in luxury watches and jewelry.
From there, a golden staircase leads to a mezzanine defined by an undulating mural and a domed display cabinet. Moreover, the interiors incorporate both custom furnishings and collectible design pieces, including the Mushroom armchair by Pierre Paulin. In addition, a lacquer console table references the visual fusion of liquid gold and blue stone.
Meanwhile, an asymmetrical staircase finished with a molten-gold sheen guides visitors to the upper levels. Above this area, a malachite-inspired ceiling fresco created by Julien Gautier frames displays of the maison’s latest high jewelry collections.
Flagship positions boutique as cultural hub
According to Benjamin Comar, chief executive of Piaget, the new boutique represents “a celebration of life, an explosion of light.” The flagship therefore marks a new phase in the brand’s creative direction while reinforcing its historic presence in Place Vendôme.
At the same time, the space is designed to function as a cultural venue rather than solely a retail destination. The boutique will host rotating displays of contemporary artworks that change every six months. Consequently, the program aims to strengthen links between the maison and contemporary artistic communities while echoing the legacy of the original Salon Piaget, established in Geneva in 1959.