Lewis Hamilton is expanding the creative reach of Plus44 with a bold new capsule created alongside celebrated British artist Ralph Steadman. Dropping just in time for the Las Vegas Grand Prix, the “Vegas Daze” collection channels the raw energy of Steadman’s ink-splattered art while staying rooted in the label’s streetwear identity. Because the collaboration draws directly from the world of Fear and Loathing in Las Vegas, it naturally carries the chaotic spirit and counter-culture attitude associated with the book’s legacy.
Artwork Meets Streetwear in a High-Voltage Capsule
Steadman produced exclusive pieces of original art for the project, while also reworking some of his most recognizable visual motifs. As a result, the apparel carries a vivid, psychedelic edge. Hamilton explained, “Ralph’s work is bold and fearless, exactly the energy we wanted to bring. This one’s unexpected in the best way.” That creative direction runs through boxy tees and long-sleeve jerseys, which showcase the newly commissioned graphics. Tie-dye designs layered with “Still We Rise” logos bring added movement, while blue swim trunks and all-over print button-ups introduce a desert-inspired aesthetic. The lineup also features oversized hoodies and a minimal black zip-up jacket marked with distinctive Steadman logos.
Accessories Elevate the Drop’s Artistic Identity
To complete the capsule, Plus44 introduces accessories that lean into the collection’s surreal visual language. A custom dice set illustrated with Steadman sketches stands out, and an acid-yellow beach towel adds another shot of color. Vivid visors in red and yellow further echo the collection’s cinematic inspiration. The drop debuted exclusively at a four-day Las Vegas pop-up from November 19 to 22, and it will roll out online at Plus44.world after the in-person launch.