There is a significant perceived need to raise the creative quotient of the medium as Indian OOH prepares to board a higher development trajectory. The creative potential of OOH/DOOH has expanded with the medium’s growing digitalization and the reach of programmatic advertising.
In light of this, Prerna Mehra, Creative Director & Head of Design at MullenLowe MENA, Dubai, will share her perspectives at the upcoming Outdoor Advertising Convention (OAC), which will be held at the Westin Mumbai Powai Lake, Mumbai, on August 17–18, 2022, on the theme of “Leveraging creativity for innovative, impactful OOH advertising.”
Prerna is one of the most sought-after and cutting-edge brand creatives in the world because of her skills as a designer and thinker, which are derived from a great understanding of many disciplines.
At MullenLowe MENA, she currently oversees all things design, social, and creative. Despite the short duration of her appointment, her influence has been profound and noteworthy. Her central role and leadership have been responsible for some of the most well-known campaigns in the last year, in addition to initiatives that have supported efforts to develop nations.
She was instrumental in two enormous projects: the Emirates Mars Orbit Insertion and the World’s Tallest Donation Box. The Webbys, Cresta, and Shorty Social Good Awards are just a few of the regional and worldwide advertising competitions where The World’s Tallest Donation Box has received numerous honours.
She has now worked for more than ten years with some of India’s most prestigious creative agencies, including JWT, Ogilvy, Creativeland Asia, and Cheil Worldwide.
She works on some of the leading brands at MullenLowe MENA, including, among others, the Emirates, Samsung, Coca-Cola, Majid Al Futtaim, First Abu Dhabi Bank, Audi, Morris Garages, GSK, Honda, Philips, Yum Foods, Eicher Volvo, Avon New York, Parle Agro, McNROE, Cisco, and Godrej.