In a bold convergence of sport, fashion, and music, Paris Saint-Germain (PSG) and The Weeknd’s XO brand have officially unveiled the latest chapter in their creative collaboration. Titled “XO x PSG: Beyond Limits. Beyond Borders,” the partnership builds on their successful 2023 debut, introducing a limited-edition collector’s jersey and, for the first time, a full product lifestyle line.
From Paris to Los Angeles: A Jersey with Global Impact
The centrepiece of this renewed alliance is the “Paris Los Angeles XO” 25/26 Home Jersey—a collector’s edition co-designed by PSG and XO. The jersey seamlessly blends PSG’s heritage with The Weeknd’s distinctive aesthetic, reflecting both cultural gravitas and visual innovation. It made a high-profile debut during PSG’s friendly against Atlético Madrid on Sunday, June 15th, held at the Rose Bowl Stadium in Los Angeles.
Timed to align with both PSG’s and The Weeknd’s global tours, the campaign amplifies their shared vision of cultural crossover and boundary-pushing creativity. The jersey was first made available to fans during a June 14th pop-up at PSG House on Melrose Avenue, offering early access to this coveted design.
Expanding the Vision: A Full Product Line Drops
This latest campaign also signals a major evolution: for the first time, PSG x XO is extending into a comprehensive lifestyle collection. Available for pre-order now on xo.store, the range captures the essence of both brands—blending PSG’s iconic style with XO’s edgy visual codes.
The wider collection is now being released across PSG and XO platforms, including Paris Saint-Germain’s global retail locations. In addition to the signature jersey, fans can purchase individual player-edition kits featuring stars such as Khvicha Kvaratskhelia, Désiré Doué, Ousmane Dembélé, Marquinhos, and Achraf Hakimi.
XO x PSG: Beyond Limits. Beyond Borders underscores a growing trend where fashion, sport, and music collide to shape global culture. As PSG and The Weeknd continue to explore new creative territory, fans can expect more moments that transcend traditional partnerships and redefine how brands connect with audiences worldwide.