Revamping Retro Football Style in Bold Blue
PUMA and Rihanna continue their successful partnership with the limited-edition FENTY Avanti LS, an updated take on the classic Avanti silhouette. Combining retro football aesthetics with modern design, the shoe reimagines the heritage model, first introduced in the 1970s, with sleek details and a vibrant mid-tone blue.
Iconic Design with Modern Flair
The Avanti LS merges inspiration from PUMA classics like the Mostro, Speedcat, and King, showcasing a nubuck leather upper and a foldover tongue. The signature creamy white Formstrip contrasts against the bold blue, reminiscent of Rihanna’s earlier FENTY collaboration with LVMH.
Adding to its vintage appeal, natural rubber soles with gum studs nod to the model’s football origins. Metallic gold FENTY branding replaces the usual PUMA wordmark, blending heritage with luxury.
Availability and Pricing
Priced at $120 USD, the FENTY x PUMA Avanti LS will be available for both men and women starting January 16, 2025. Shoppers can purchase via the PUMA web store and select retail locations.