PUMA is bringing back the iconic Speedcat shoe with two unique activations in the UAE and Saudi Arabia. Originally designed for Formula 1 drivers in 1999, the Speedcat quickly became a streetwear favorite. Now, it is making a comeback with events that celebrate culture, fashion, and art across Dubai, Jeddah, and Riyadh.
Dubai Activation: The Speedcat Menu
In Dubai, PUMA has teamed up with Lulu & The Beanstalk to launch the Speedcat Menu, blending food and sneaker culture. From February 5th to 8th, the restaurant will offer limited-edition meal combos with special packaging. Each purchase includes a scratch card, giving diners a chance to win a free pair of Speedcat shoes.
To participate, customers need to buy a Speedcat combo meal, receive a scratch card, and check if they have won. The giveaway follows a first-come, first-served system. Once all winning cards are redeemed, the promotion will close for the day. The event runs daily from 6 PM to 11 PM at Lulu & The Beanstalk in Dubai.
Saudi Arabia Activation: The Chouka Speedcat Vinyl Figure
In Saudi Arabia, PUMA has partnered with artist Rex Chouk, known for his bold depictions of Saudi culture. He has created a limited-edition Chouka Speedcat vinyl figure featuring his signature character wearing Speedcat shoes and PUMA apparel.
The collectible will be available at Red Sea Mall in Jeddah, Solitaire Mall in Riyadh, and Nakheel Mall in Dammam from February 6th to 24th. This collaboration showcases PUMA’s commitment to supporting regional artists and offering exclusive pieces for sneaker collectors and street art fans.
The PUMA Speedcat: A Blend of Heritage and Innovation
Celebrating its 25th anniversary, the PUMA Speedcat returned in the summer of 2024, gaining instant popularity through celebrity endorsements and limited-edition releases. The racing-inspired silhouette continues to evolve with new collaborations, appealing to both longtime fans and a new generation of sneaker enthusiasts.
The Speedcat shoes will be available at PUMA stores, PUMA.com, and select retailers starting February 6th. For updates on future releases and exclusive collectibles, follow PUMA’s official social media channels.