Starbucks Japan has unveiled its much-anticipated “Starbucks Lucky Bag 2026,” a festive New Year’s collection featuring exclusive merchandise, premium coffee, and drink vouchers. The limited-edition release will be available only through an online lottery, adding an element of excitement to the annual tradition.
What’s Inside the Lucky Bag
This year’s lucky bag arrives in a versatile tote bag with adjustable handles, making it practical for everyday use. Inside, customers will find an exclusive stainless steel bottle with a special 2026 design, a bag of coffee beans, and three randomly selected merchandise items. To add even more value, the set includes coffee bean and drink tickets redeemable in stores across Japan.
Moreover, 1,000 fortunate winners will receive an additional gift — a stainless steel tumbler decorated with sparkling grey rhinestones, designed especially for the 2026 edition.
How to Enter the Lottery
The “Starbucks Lucky Bag 2026” is priced at ¥8,800 JPY (around $60 USD). Customers can enter the online lottery between November 4 and November 14 through the official Starbucks Japan online store. Winners will be selected after the entry period, ensuring that every participant has a fair chance to secure the exclusive New Year’s set.
As with previous years, this launch celebrates both Starbucks Japan’s seasonal tradition and its commitment to creating unique, collectible items that connect fans through creativity and coffee culture.