Rita Madsen, the owner of Strictly Rita, is an artist who specializes in wax seal art. She embarked on her creative journey in February 2022, using social media as a platform to showcase her unique wax seal creations. During a challenging period in her life, Madsen discovered that this artistic hobby provided her with a therapeutic outlet, offering solace and self-care.
As Madsen shared her wax seal art videos on social media, she received an overwhelming response from viewers who were eager to purchase the supplies she used, particularly the wax seal stamps. Recognizing the demand, she decided to open an online store in February 2023, catering to fellow enthusiasts. In curating her inventory, Madsen primarily focuses on 3D wax seal heads, offering a wide selection of designs and styles. By offering the heads separately, she aims to address a common issue faced by hobbyists who accumulate numerous handles over time.
The process of curating her inventory has been a delightful experience for Madsen, as she handpicks her favorite wax seal heads to share with her customers. This curation allows her to offer a selection of high-quality and unique designs that reflect her personal taste and artistic vision.
Through her wax seal art and the establishment of Strictly Rita, Madsen has created a space where fellow enthusiasts can explore this delightful and somewhat frivolous form of self-expression. By combining creativity, therapeutic benefits, and the joy of curating her inventory, she has cultivated a vibrant community of individuals who appreciate the artistry and personal touch of wax seal creations.
Rita Madsen’s commitment to her craft and her passion for sharing the art of wax sealing with others has made her a beloved figure in the community. Her online store serves as a hub for both beginners and experienced wax seal enthusiasts, providing them with the tools they need to embark on their own creative journeys.