Swarovski is celebrating its 130th anniversary by teaming up with Los Angeles lifestyle retailer Erewhon for an exclusive collaboration that merges wellness culture with luxury craftsmanship. The partnership introduces two limited-edition products — a crystallized yellow tote bag and a bespoke “Lemon 130” juice — both designed to capture Swarovski’s legacy of brilliance in a modern, joyful way.
Luxury Meets Wellness in “Lemon 130”
At the heart of the collaboration is the first-ever Swarovski x Erewhon juice, titled Lemon 130. The vibrant blend combines mango, lemon, coconut water, ashwagandha, and turmeric, enhanced with a subtle Swarovski shimmer for a sparkling finish. Packaged in Erewhon’s signature clear bottle, the drink is strictly limited to 2,400 bottles and will be available in-store beginning October 29.
Crystallized Tote Designed by Giovanna Engelbert
To accompany the launch, Swarovski’s Global Creative Director Giovanna Engelbert designed an oversized yellow cotton tote, adorned with crystal-embellished Erewhon and Swarovski logos on both sides. The sunny hue was chosen to reflect the connection between crystal, light, and joy — a recurring theme in Swarovski’s design philosophy.
The tote and juice will debut at a limited-time Swarovski pop-up located at 6400 Hollywood Boulevard, Los Angeles, open from October 29 to November 3, while supplies last.
A Celebration of Everyday Glamour
Blending the artistry of Austrian crystal with Erewhon’s cult wellness aesthetic, the collaboration marks a new chapter for Swarovski as it celebrates 130 years of craftsmanship and innovation. Through this partnership, the brand reinforces its mission to bring a touch of sparkle and optimism into everyday life.