After successful presentations in Shanghai, Taipei and Hong Kong, the THE MONSTERS 10th Anniversary World Tour has arrived in Paris. The exhibition marks the fourth international stop of the traveling showcase and its only appearance in Europe.
Titled MONSTERS BY MONSTERS: NOW AND THEN, the exhibition traces a decade of development behind the Labubu and The Monsters franchise. Since debuting in 2015, the characters created by Kasing Lung have grown into a globally recognized collectible brand.
The Monsters 10th Anniversary World Tour arrives in Paris, celebrating a decade of the beloved collectible character series created by Kasing Lung. 
The Monsters 10th Anniversary World Tour arrives in Paris, celebrating a decade of the beloved collectible character series created by Kasing Lung. 
The Monsters 10th Anniversary World Tour arrives in Paris, celebrating a decade of the beloved collectible character series created by Kasing Lung. 
The Monsters 10th Anniversary World Tour arrives in Paris, celebrating a decade of the beloved collectible character series created by Kasing Lung.
Accordingly, the exhibition functions as a retrospective of the property’s creative evolution. The presentation includes previously unreleased manuscripts, rare oil paintings and a complete display of collectible figures produced during the past ten years.
Immersive zones trace the franchise’s creative evolution
Visitors move through six themed sections designed to illustrate the development of the characters and their visual language. First, the Oil Painting & Sculpture Zone highlights Lung’s artistic studies and original works.
Meanwhile, the Interactive Photo Cabin recreates a miniature elven home populated by plush, vinyl-faced LABUBU figures. As a result, visitors can engage directly with the fictional environment that underpins the franchise’s storytelling.
In addition, the Designer Collectible Zone documents the evolution of the Elf Squad. The section tracks designs from the original classic-color LABUBU to later cross-brand collaborations.
Manuscripts and books highlight the origins of the universe
Elsewhere, the Journey & Manuscript Zone presents daily sketches and early drafts by Kasing Lung. These materials reveal the early concepts that eventually shaped the brand’s international expansion.
Finally, the Picture Book Zone revisits the narrative roots of the franchise. The section highlights The Monsters Trilogy, the illustrated book series that first introduced the characters and established the broader fictional universe.
Following a VIP preview that combined fashion, music and art programming, the exhibition opened to the public on March 4. The show will remain on view through March 29 at 60 Rue de Turenne in Paris’s 3rd arrondissement.