The outdoor apparel group is drawing on its archive to reintroduce two legacy outerwear designs with renewed commercial relevance. However, the releases also align with a broader push to connect heritage products with contemporary cultural influence.
Archive outerwear returns to market
First, the Granite State Waterproof Rain Jacket returns at $270, retaining its original waterproof performance specifications. Moreover, the deep navy base and black shoulder and sleeve panels revive the bold color-blocking style associated with the late 1990s and early 2000s. At the same time, the design links technical utility with a streetwear aesthetic shaped by the brand’s outdoor roots. Notably, the jacket targets consumers seeking functional products with retro credibility.
Meanwhile, the Welch Mountain Leather Puffer re-enters the range at $1,100. In addition, the updated release uses Nappa sheepskin leather and insulated construction to support premium positioning. As a result, the product reinforces the label’s focus on durability and material quality. However, the pricing also places the puffer firmly within the luxury casual outerwear segment.
Campaign exposure and limited distribution
Previously, both archive pieces gained renewed visibility through a recent campaign styled by Miyako Bellizzi and worn by Spike Lee and Skepta. Consequently, the garments benefit from cultural associations that extend beyond traditional outdoor performance narratives.
Furthermore, the company will release both jackets in limited quantities through its official webstore only. Finally, the restricted distribution strategy supports scarcity-driven demand while reinforcing the commercial value of its heritage catalogue.




